How DO You Price Your eBook?

If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your eBook at first for $49.99, and later reduce it to $29.95, don't you think the people who bought it for $49.99 are going to be a little bit un-happy?

Choosing the right price for your eBook is one of the most critical parts of the marketing process. The first rule of pricing eBooks is to never under price. Determine the highest price your audience can afford, and then if you find your book isn't selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your eBook, before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an eBook is particularly difficult because eBooks are a fairly new commodity. Since they are digital, the value of an eBook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at eBooks in a different light in order to determine their actual worth in this brave, new cyber world.

Let's look at the difference between a book in print and an eBook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But the fact that unites ebooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people's lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your eBook.

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your eBook. Let's begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their eBooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again ? as long as the first eBook they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable, and more importantly NEW information, references, or techniques, then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience's need is for your ebook. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn't been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your eBook at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

Marketing Strategies
The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook.

Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.

One is to give something away for free with your book, such as a valuable bonus item. Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately.

An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don't include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook.

Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your book. This will tell you what your optimum price is.

Ultimately, if you've written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it. And then watch your market come to you!

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Work At Home Business Tips

There are so many people who dream about working from home and being their own boss these days. Just step out of bed and drink their morning coffee while pondering through their e-mails. There would be no commuting, no one to distract you, and your focus would be total.

It's not quite as simple and straight forward as that. Being solely in charge of yourself and your time is not as easy as you might think. The over confidence and surprise of unexpected issues can cause enormous stress and confusion. There is also the problem of being able to self-motivate without the pressure of the manager on your back. Many people find themselves more distracted and less productive when left to their own devices. When you work from home you are responsible for managing your own time.

To organize yourself better and get more done try the following tips to successful time management as your own boss.

1. Make sure you have a separate work area in your home. This does not mean that you have to have a complete office in a private room. Just make sure you have a desk and all your accessories in a corner of one room. This will be your defined work area and everything you need should be in reach.

2. Understand how you work best. You really need to find the best place in your home that will make you the most productive. Make sure you are comfortable but not distracted by outside influences.

3. Be mentally ready to take on specific tasks. Make sure to plan your workday to fit your energy level. Be realistic on what you can accomplish. If you are a morning person then do the hardest things in the morning hours. Make sure to value your personal commitments too, these will give the breaks you will need to clear your head and get you energized

4. Make sure you have the time to accomplish tasks by setting specific business time hours. Most people just figure that because you are at home you are available. This is not true. Interruptions are the biggest problems with the self-employed. Make sure that everyone knows when you are working and not to call by phone or in person. Put the hours you are available to and from on your website to allow customers to know when you will be there physically. Also let friends and anyone not business related know that during this time frame you will not be available for social calls.

You must realize that this way of working takes a lot of negotiating, planning, and prioritizing. No matter what you do you will get that personal call or drop in while you are trying to work. You will also get that business call or e-mail after your specified hours. It happens to everyone. Don't stress out. Take the emergency approach. If this is a personal or business emergency deal with it immediately. If it is something that can wait till an appropriate time then kindly let the person know

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Mission Statement Drift- The Corporate Cancer

Most if not all organisations these days have a published Mission Statement which should explain their reason for being. It is also true to say that most if not all organisations today suffer from 'Mission Statement Drift'.

Why is this?

There could be any number of reasons. However organisations suffering from this malaise are almost certain to have internal problems with communication and or interpersonal relationships. Their processes and procedures are also likely to be somewhat ragged.

All companies large or small follow a corporate script, whether they are aware of it or not.

The modern day corporate script has usually just evolved unnoticed as a consequence of the daily processes running within the organisation. Sadly corporate scripts directly devolved from the corporate mission statement seldom if ever exist.

Why? Because most companies are blissfully unaware of the damaging effect of performing to an inappropriate corporate script.

If left unchecked and ignored an inappropriate corporate script may well develop into a commercial cancer which quietly eats away at the organisations' effectiveness.

Recognisable title examples of corporate scripts which have just evolved surreptitiously are those such as;

A Victorian melodrama.
A Victorian Mill Owner.
A farce.
A Greek Tragedy.
The Roman Empire.
Megalomania.
Charge of the Light Brigade.
I'm alright Jack.
A thriller.
A 'who done it'?
A comedy of errors.

Some of the above may well be familiar to you. You may even have played a role in such a production yourself.

It is obvious that the performers in these productions are all corporate employees, from the longest serving employee to first day recruits; from the gate keeper to the CEO they all have their part to play and play it they do.

The problem is that they are unaware of the fact that they are performing at all, let alone to a script which is totally inappropriate and potentially damaging.

The corporate script should of course devolve from the Mission Statement and its' subsequent corporate objectives.

So, how should a company approach the task of rewriting their corporate script? This is a task which will be beyond all but those CEO's and main board members who are most committed to the long term health and viability of the company for whom they presently have final accountability.

The positive pay off for commencing such an arduous task will most likely not be felt for a few years. It is therefore a most unselfish task for a board to agree to embark upon.

However if anyone would like to seriously consider writing a definitive corporate script which is in trim with their corporate mission statement then the following may be of assistance.

Please feel free to contact me for any clarification or further information. msm@e-trainme.com

26 stage approach to developing an effective Corporate Script

1. Confirm the business you are in.

2. Confirm your market place.

3. Reaffirm your mission statement.

4. Map the mission statement in fine detail.

5. Identify and map the critical corporate objectives.

6. Identify and map the critical tasks to support the corporate objectives.

7. Group the tasks into job title roles.

8. Identify measure and map the competencies and performance attributes for each key job role title

9. Group job title roles into team roles.

10. Group team roles into divisional roles.

11. Match the mapped aggregated divisional competencies and performance attributes with the mapped detail of the corporate mission statement.

12. Apply critical gap analysis to identify any areas of incongruity.

13. If you have an acceptable level of congruence with the corporate mission statement you have a corporate script.

14. Now it is time to cast the key job roles.

15. Identify measure and map the competencies and performance attributes of the total workforce.

16. Match the workforce with the job role titles.

17. Reaffirm the appropriateness of the team groupings by matching aggregated team competencies and performance attributes with team objectives. Apply critical gap analysis to identify any areas of incongruity. If there is an acceptable level of congruence with the team objectives the team structures are in trim.

18. Reaffirm the appropriateness of the divisional groupings by matching aggregated divisional competencies and performance attributes with divisional objectives. Apply critical gap analysis to identify any areas of incongruity. If there is an acceptable level of congruence with the divisional objectives the divisional structures are in trim.

19. Reaffirm the appropriateness of the total workforce by matching total aggregated competencies and performance attributes with corporate objectives. Apply critical gap analysis to identify any areas of incongruity. If there is an acceptable level of congruence with the corporate objectives the human element structure is in trim. If not...............?

20. Monitor the corporate non-fiscal performance by continuously applying items 21-25.

21. Measure and match corporate objectives with your mission statement.

22. Measure and match divisional objectives with your corporate objectives.

23. Measure and match sub-team objectives with divisional objectives.

24. Measure and match actual aggregated sub-team member competencies and attributes with sub-team task driven competencies and attributes.

25. Measure and match team member competencies and attributes with their respective Job Title required Role Competencies and Attributes.

26. Re-assess at least every 12 months.

There are a number of ways in which the above tasks could be approached.

Please feel free to contact me for further information or clarification.

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On line job for all, work at home

Job at home

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No computer knowledges needed. You can be absolutely new to manage our system - you don't need ANY knowledge. This is really easy.
You may stay at home and work at your free time. Even if you don't have computer you may do this job in Internet cafe or on Internet cell phone.

How it works?

We design a internet-shop for you with ready to operate e-commerce solution. Your job is extremely easy; you have to post information regarding your internet-store to the Web engines.
We will provide you with extremely simple step-by-step instruction how to do this. The typical instruction requests you to open a online webpage and fill in a form with information about your internet-store and software.
You will be paid from US $20.00 to US 180.00 for each purchase which is comes via your web-shop.
There is no limitation for your income. No matter where you live your payments are 100% guaranteed.

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Register now to get economic freedom. All you need is the simple: register now and haveown internet company!

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10 Must Haves for A Successful E-Newsletter

E-Newsletters, commonly called 'E-Zines', are a must have for any business in today's aggressive economy. E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost. They not only provide useful information to subscribers on a consistent basis but they are a valuable marketing tool that allows you to enter their lives regularly, to get your name, and products or services, in front of them without the heavy sell.

The following pages contain a list of 'must haves' from the beginning to the end of your newsletter, and everything in between.

First and foremost, your E-Newsletter must have a:


1. SUBJECT LINE

Your newsletter's headline, otherwise known as the subject of the e-mail, is responsible for 50-75% of its success. Other than whom the e-mail is from, it is what your reader sees first. Without a successful headline, your e-mail is destined for the trash can and you've missed a golden opportunity to reach clients and prospects with your message.

Writing a good headline is tricky and something people spend years learning and practicing. That being said, there are a few keys to a successful headline that I'd like to share with you.

● Appeal to your reader's self interest.
Provide a benefit to your reader and make it personal to your audience of clients and prospects. Example: "10 Ways To Increase Your Portfolio Earnings Overnight." This type of headline might work for a financial investment firm, or an accountant. A headline can be tailored to any industry and what your readers are interested in.



● Make it Newsworthy
Headlines using the words 'new', 'now', 'finally', 'announcing', and 'latest' give the reader a sense of newsworthiness. "New Soil Conditioner Increases Plant Life By 10%." This headline is both newsworthy and it appeals to the reader's self interest-assuming that the newsletter is going to clients of a nursery, florist and the like and not to an automotive repair shop!

● Appeal to the reader's emotions.
Fear, Pride, Insecurity, Curiosity, Love, Happiness, Boredom, Laziness, and
Altruism are among many of the emotions that you can use to motivate your reader to open your newsletter. "How To Ask Your Boss For A Raise," would be good headline for a staffing company. It appeals to the reader's curiosity. Another curiosity driven headline might be "10 Questions You Should Never Ask A Prospective Client."

One last thing to remember about Headlines: make them believable. Nothing gets deleted faster than an outrageous and unbelievable headline.


2. VOLUME NUMBER AND A DATE.

It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volume number and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and your company as a reliable and credible source of information and the kind of company that your customers will return to time and again.

Additionally, by providing a consistent publication date, and volume, you give your readers a method to archive and/or search when they're hunting through old issues for the amazing content that you've supplied them.

By organizing your newsletters by volume and date, you also make it easier to track each issue's effectiveness.


3. THEME

Each newsletter that you put out to the world should have a consistent theme running throughout. Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline.

A doctor's office might run an issue with the theme of fighting the flu just before flu season. The newsletter might contain articles pertaining to it like diet, supplementation, and inoculations etc. Similarly, they could offer a theme on allergies in early spring.

A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons and holidays. The articles could reference menu items or recipes that they use as a marketing tie in.

An Auto repair shop might address tune ups in one issue and preparing for summer vacations in the next. They could talk about braking-how to brake, different types of brakes, when to replace brakes, common problems with brakes etc…

You're getting the picture. CPA firms, printers, transportation companies, every industry has a specific client population with specific needs and interests. If you have a new product, how that product integrates into your customer's lives could be a theme-say a commercial construction company provides installation of a new type of roofing--there's the theme for the newsletter. Themes are easy to come by; the trick is sticking to them.


4. INFORMATION

Your newsletter must contain useful information. Content Is Key! Even if your newsletter contains an editorial piece, you need to give your readers something valuable.

We're a nation hungry for information. Non-fiction consistently outsells fiction in the bookstores and ease of information is in high demand. As far as information goes-Nothing Is Better Than Free, Helpful Information Delivered To You On A Consistent Basis!

According to an article recently published by the Newsletter & Electronic Publishers Association www.newsletters.org -"Publishers need high-value content to reach readers and advertisers. ……editorial quality is just as important for a free newsletter as it is for a subscription newsletter. ……advises publishers to talk with their user base at all times, survey readers and know their needs.<




This quotation ties in to the next E-Newsletter necessity:


5. An Option for Reader Feedback

An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encourages reader participation and people, whether they admit it or not, like to see their name in print.

A simple feedback form occasionally included in the newsletter or a more consistent 'Dear Abby' type column where readers ask questions and you (as the expert) answer them, is the easiest way to include this feature into your publication.



6. AN OFFER

Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to build your business or in other words, SELL.

Don't let a single issue go by without some kind of offer; a click through to your web site, a coupon, a new product for sale in your store or on your website, an inside sale.

Tie the offer in to your theme and with a good headline, you have a sure hit! Let's go back to our very first headline "10 Ways To Increase Your Portfolio Overnight." Let's assume that the newsletter is from a team of financial advisors.

The broad theme is increasing your portfolio; let's assume that one of the methods of increasing it is to invest in pharmaceuticals. The offer might be a seminar/webinar/teleseminar on investing in pharmaceuticals. The options are endless to present this product.

Basic clicks through to your website for more information, a 'click here to register' type of option, or a registration form right in the newsletter are just some of the possibilities.


7. LINK TO YOUR WEBSITE

Again, the reason for your newsletter is to sell your product or service. If you don't have at least one link to your website then you're not giving the newsletter the chance to do its job.

If you don't have a website-GET ONE!

No matter what your business, a web presence is a necessity for your business to grow and a courtesy to your clients. From basic business information like hours and staff information to newsletter archives and products, a website gives your customers a place to go when they're not with you. To put it simply, a web presence expands and embraces your customer community and it provides one more way to build your current client base.

Links to your website in your newsletter provide not only a tool to sell but they're also great tools for realizing the effectiveness of your website. They're measurable.


8. VIRAL MARKETING

Viral marketing is a term used by marketing specialists which simply means encouraging current customers and prospects to share your message with their colleagues and friends.

Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter.


9. AN OPT-OUT

While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.

A simple "Click here to unsubscribe" will suffice.

Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.


10. SIGNATURE

An E-Newsletter signature isn't your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think 'footer', if you're familiar with word processing. A signature could look something like this:

All material on this site is provided for information only and may not be construed as medical advice or instruction. No action should be taken based solely on the contents of this information; instead, readers should consult appropriate health professionals on any matter relating to their health and well-being.
www.healthline.org 1800-555-1212 or e-mail us at info@healthline.org



Or for a more personal touch


Sincerely,
Annette Elton
Annette@AMBCreative.net
www.AMBCreative.net
866-818-2917




It is important to have a signature for several reasons:

1. Consistency
2. Ease of use. If the reader prints out the newsletter then your contact information is readily available.
3. Professional appearance.
4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.
5. Possible legal protection.


There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I've highlighted are vital to produce an effective, quality, marketing E-Newsletter that your readers will value and enjoy and your business will prosper from.

If you have any questions regarding E-Newsletters, please feel free to contact.




Happy Writing and Selling!
Annette Elton
AMBCreative, LLC


Sign up for my free monthly newsletter "Business Marketing Update-Information for Better Marketing Communication" you can subscribe by sending me an e-mail Annette@AMBCreative.net or by visiting  website www.AMBCreative.net
.

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A review of the Regis University Online MBA Degree

As a member of the 125-year-old distinguished Regis University, the online MBA program draws upon the schools' world-class teaching expertise. One, which has led the U.S. News & World Report, to rank it a Top Tier Western University for the past 11 consecutive years.

The university is accredited by the North Central Association of Colleges and Schools (NCA), which count prestigious Jesuit schools such as Georgetown, Boston College, Fordham University, and the University of San Francisco, as members.

Online Regis University is the largest multimedia-based MBA program in the country today. All of this is due to the university's ability to utilize the most modern technologies and software, to bring its excellent teaching methods, materials, and faculty expertise to the net.

The online Master of Business Administration (MBA) degree program seeks to educate students about the domestic and international business environments, identify the elements that influence the dynamics, as it provides students the strategies, skills, and tools; they will need to make intelligent decisions.

The Regis MBA curriculum, with its 11 courses is certainly reflective of the program objectives. Each of these courses is structured to complement the knowledge gained from the preceding courses.

The Regis University online MBA degree curriculum, accomplishes this aim, with the use of four course levels.

The first course is appropriately called the FOUNDATION COURSE, and is a required course for all MBA students.

Essentials of Business Development I & II

At the end of these two foundation courses, the student will have an enhanced grasp of basic business concepts & principles, statistical modeling macro and microeconomics, business financials, cash flow and management, through lectures and case studies. <

The second level is composed of
CORE COURSES. These are required courses for all MBA students and the course emphasizes the use of critical business skills.

The Economics of Management

At the end of this course, the student will have the improved ability to utilize methods, concepts and models both quantitatively and qualitatively, from a managerial perspective.

Ethical and Legal Environment of Business

This course focuses on the ethical strategies the MBA student can utilize when confronted by issues for the public's good. Such issues as labor laws, product liability, public issues management and administrative procedures, are covered.

The EMPHASIS COURSE is the third level course. There are seven courses for each MBA program and they are more generally known as degree -specific courses.

These course titles are revealing of subject's focus.

· Issues in International Business

· Financial Decision Making            


· Marketing Management

· Electronic Business Systems


· Managing Change

· Managerial Leadership


· Innovations in Operations

Strategies in a Global Environment

This is the last level, called the CAPSTONE COURSE, and is required of all MBA students. By the end of this course the MBA student will have superior management skills to identify and critically examine how international economic, political, business and financial factors, affect the long-range plans of the company.

In short, a Regis University online MBA degree, will improve the graduate's ability to become an outstanding leader, enjoy career advancement, income and personal satisfaction.

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Your lenders are spying on your clients

As mortgage brokers we are always in jeopardy of losing our customers to the lenders we work with.

We deal with our clients for a short amount of time, but the lender is in constant communication with them for years. And whenever your customers are asked who their mortgage company is, they will usually answer the name of their lender.

Some lenders are better at stealing our clients then others.

As a real estate investor I have had loans with several different lenders. One of my properties had a loan from a lender called JB Nutter. This was a small bank that did a very poor job of marketing itself to its customers. I would hear from them 3 times a year. Once to send me a coupon book for the year, another to tell me how much interest I paid that year for my taxes, and another to tell me about how much money was in my escrow account.

They never once tried to offer me a refinance.

My current mortgage for my residence is with Countrywide. These guys know their stuff. They mail me a statement every month. And in every statement is an offer to refinance or get a line of credit, or insurance. They are always politely selling something. And if that weren't enough, they mail me every couple months or so more offers to refinance or tap some equity. But at least they are not as sneaky as World Savings Bank.

One of my investment properties had one of their loans. They now have hooked up with the credit bureaus so that whenever someone with one of their loans gets their credit checked by a mortgage company or lender, they get notified. I like getting my credit checked every 3 months, and with my own mortgage company all it takes is a couple keystrokes of my computer. Imagine my surprise when I got a call at home from a World Savings rep asking me if I was thinking about refinancing. He told me he knew I had my credit checked by a mortgage company and that they were ready to give me a better offer then whatever I was getting,

They have a whole division of telemarketers who do nothing but call their loan holders who are getting their credit checked by other mortgage companies. So even if you get a client a World Savings loan, and that client comes back to you later for a refi, you are now going to have to compete with World Savings for this customer.

Pisses you off doesn't it?

And you can bet that now that one lender is doing this, others will follow suit,.

So what do we as mortgage brokers do about this?

Simple, we form close relationships with our clients, that basically makes them immune to any sales pitch by any other lender or mortgage company. I call it the "silent force field". We need to use every tool at our disposal to make sure that once a person becomes a client we never let them go.




I outline the "silent force field' completely in our Referrals on Demand product, but I will lay out some guidelines for you here.

1. You must stay in contact with them on a regular basis. Once a month minimum The easiest way to do this is through a monthly newsletter. Outsource this to a newsletter company and they will handle the production, printing, and mailing of the newsletter to your clients every month.

2. WOW your clients as soon as you can. Come up with a creative way to make a great impression on your clients. Here's an example. There is dentist in Australia who was tired of having customers be afraid to see him. So he completely changed his office. Now instead of a regular dentist office, it looks more like someone's living room. There is the aroma of fresh baked cinnamon buns in the air, (sugar free) that can be enjoyed with coffee or tea. There is no receptionist sitting there with the little window that they keep closing on you. This dentist now has a referral only practice, where the only way to work with him, is if you know someone who already works with him, and they give you a referral.

3. Get to know your clients and let them get to know you. Show your personality. Let them know about your family. Keep them informed about how your kids are doing in school. Remember, you do not want to seem like their bank. You want to seem like a family friend that happens to do mortgages. Have customer appreciation parties. Have house warming parties. Have a grand birthday party for yourself every year. Give yourself excuses to call your clients and get to know them socially.

4. Start a blog and write about whatever you want. Invite your clients to visit often and provide feedback.

5. Become a customer of your clients. If one of your clients owns a dry cleaners, get your clothes cleaned there. Reward them for doing business with you by doing business with them.

6. Get your clients to network amongst themselves. Create a referral club. Your dry cleaner client can go to your dentist client when his teeth hurt. And if you make the referral you look even better.

These are just a few ideas to help you keep your customers. People do business with people they like. By forming relationships with your past clients you can make sure they keep coming back to you.

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